Description
This project was a collaboration with LVMH, the world leader in luxury, aiming to boost sales for Louis Vuitton in the Korean market. Our team composed of Alexis Arnaud, Jonathan Bouniol, Enzo Natali and Guillaume Rabeau developed a comprehensive marketing strategy to enhance the brand’s presence and performance in this region.
Key Features
- Korean Market Analysis: In-depth study of the luxury market in Korea, including trends, competition, and consumer behavior.
- Brand Strategy: Proposal of a consistent and targeted brand strategy for Louis Vuitton in Korea, encompassing recommendations on positioning, tone, and brand values.
- Marketing Plan: Development of a comprehensive marketing plan, featuring PR initiatives, digital campaigns, and influential partnerships to increase visibility and engagement.
- Sales Analysis: Thorough analysis of Louis Vuitton’s current sales data in Korea to identify trends, areas of opportunity, and improvement areas.
- Strategic Recommendations: Presentation of clear and actionable strategic recommendations to energize sales and strengthen Louis Vuitton’s position in the Korean market.
Technologies Used
- Data analysis tools (e.g., Excel, Python, Pandas)
- Content creation tools (e.g., Adobe Creative Suite, Dall-E, Canva)
Roles and Contributions
- Market Research and Analysis: Collected and analyzed data on the luxury market in Korea, including consumer preferences, competition, and trends.
- Brand Strategy Development: Worked closely with the Louis Vuitton team to develop and refine the brand strategy for the Korean market.
- Marketing Planning: Created a detailed marketing plan, incorporating online and offline initiatives to meet the brand’s objectives.
- Sales Analysis: Conducted an in-depth analysis of Louis Vuitton’s sales data in Korea to identify patterns and opportunities.
Outcome
Our project delivered to LVMH a well-rounded and targeted strategy to boost Louis Vuitton’s sales in Korea. Our recommendations, grounded in thorough market insights and analysis, were well-received by the Louis Vuitton team. The project showcased our ability to understand the nuances of the luxury market and develop tailored strategies to drive growth and strengthen brand presence.